Helping UK SMEs Scale Their Paid Ads Profitably
We fix underperforming campaigns and unlock growth for businesses already running Google Ads and Meta Ads who want better results.
*Exclusively for businesses with existing ad spend
Trusted By Growing Businesses
What We Do
PPC Management Expertise That Delivers Measurable Results
We don't just run ads. As a performance-driven PPC agency, we build and manage scalable paid search campaigns designed to turn every pound of ad spend into measurable, profitable growth.
Google AdsCampaigns
Cost
£4,892.47
Impr.
127,849
Conversions
342
Clicks
8,491
CTR
6.64%
Cost / conv.
£14.31
| Campaign | Budget | Status | Impr. | CTR | Cost | Conv. |
|---|---|---|---|---|---|---|
| Brand - Search | £50/day | Active | 45,892 | 8.42% | £1,247 | 156 |
| Lead Gen - PMax | £80/day | Active | 62,481 | 5.21% | £2,891 | 142 |
| Remarketing | £25/day | Active | 19,476 | 3.87% | £754 | 44 |
Google Ads Management
From Search to Shopping, Display to Performance Max, we engineer campaigns that actually convert.
- Search Campaign Optimisation
- Keyword Research & Strategy
- Conversion Tracking Setup
- Performance Max Strategies
- Display Remarketing
- Demand Gen Campaigns
| Campaign | Delivery | Results | Reach | Cost per result | Amount spent | ||
|---|---|---|---|---|---|---|---|
| Spring Promo - Lead Gen | Active | 56 Leads | 22,435 | £5.35 | £299.34 | ||
| Brand Awareness - UK | Active | 44 Meta leads | 9,859 | £6.77 | £297.99 | ||
| Retargeting - Cart Abandon | Active | 38 Meta leads | 8,222 | £7.85 | £298.20 | ||
| Lookalike 1% - Purchasers | Active | 35 Leads | 24,265 | £12.75 | £446.28 | ||
| Video Views - Engagement | Off | — | — | — | £0.00 | ||
| Cold Traffic - TOF | Paused | 657 | — | £0.54 | £0.00 |
Meta Ads Management
Facebook and Instagram campaigns that cut through noise and drive high-quality leads at scale.
- Facebook & Instagram Ads
- Creative Asset Building
- Conversion Tracking (UTMs)
- Creative Testing Frameworks
- A/B Testing & Iteration
- Audience Segmentation
Data-Driven PPC Strategy
We let the numbers tell us what's working. Every decision backed by real performance data.
- Conversion Tracking Setup
- Analytics Integration
- Performance Reporting
- GA4 Account Setup
- Key Events Tracking
- Data-Driven Decisions
Battle-Tested Results
15+ Years of Scaling UK SMEs Through Paid Ads
We've been optimising PPC campaigns since before most agencies existed. Real metrics from real campaigns - no vanity numbers.
0yrs
PPC Experience
£0M+
Ad Spend Managed
0%
Average CPL Reduction
0+
SMEs Scaled
“BW-Digital transformed our Google Ads performance. Our cost per lead dropped by 42% in the first 3 months while doubling our lead volume.”
Sarah Mitchell
Mitchell Fitness Studios
“Finally an agency that actually understands our business. The transparency and communication is unlike anything we've experienced before.”
James Thompson
Thompson Legal Services
“We were wasting thousands on poorly managed campaigns. BW-Digital identified the issues immediately and turned our ROAS around within weeks.”
Emma Roberts
Roberts Property Group
Everything You Need to Scale Paid Ads Profitably
One comprehensive PPC management service. No menus. No confusion. Just systematic, data-driven growth for serious businesses investing in paid search and paid advertising.
- Deep PPC Account Audit & Strategy
- Systematic Campaign Optimisation
- Paid Ads Performance Tracking & Reporting
- Conversion Tracking & Attribution Setup
- Creative Testing Frameworks
- Budget Allocation & Scaling Strategy
Deep PPC Account Audit & Strategy
Before we touch anything, we dissect your current PPC account and campaign setup. We identify what's broken, what's working, and where the biggest opportunities exist.
- Complete PPC account structure analysis
- Conversion tracking and attribution audit
- Competitor research and paid search positioning
- 90-day PPC growth roadmap
- Budget allocation and scaling strategy
Systematic Campaign Optimisation
We don't just tweak campaigns. We apply proven PPC frameworks to continuously improve performance across targeting, bids, creative, and conversion data.
- Keyword and audience refinement
- Bid strategy optimisation and testing
- Ad copy testing and iteration
- Landing page and conversion recommendations
- Controlled budget scaling protocols
Paid Ads Performance Tracking & Reporting
Crystal-clear visibility into your PPC performance. Monthly reports show actual business impact from paid ads, not just vanity metrics.
- Real-time PPC performance dashboards
- Monthly strategy and review sessions
- ROI-focused paid ads reporting
- Customisable campaign reports
- Actionable insights and recommendations
Our Process
How We Work Together
From the initial audit to ongoing optimisation, we work closely with your team to ensure every pound of ad spend drives measurable growth.
PPC Discovery & Audit
We start with a comprehensive analysis of your current PPC advertising setup. This includes a full account audit, competitor research, and a deep dive into your business goals. We identify what's holding back performance and uncover the biggest opportunities.
Strategy & Implementation
Based on our audit findings, we create a custom 90-day PPC roadmap. We restructure campaigns, fix tracking, refine targeting, and implement proven optimisation and testing frameworks designed to drive measurable results.
Optimisation & Scaling
Once the PPC foundations are in place, we systematically test and optimise every campaign element. Weekly optimisations, monthly strategy reviews, and continuous refinement ensure maximum ROI.
Growth & Reporting
Monthly PPC performance reviews keep you in the loop. Clear reporting shows what's working, what we've optimised, and the next steps for growth. Full visibility into campaign performance.
Proven Results
Real Results Our Clients Achieve
Real outcomes for businesses that invested in systematic growth, measurable results, and scalable campaigns.
Monthly Revenue Generated
£127,845
Cost Per Lead
£24.30
ROAS
4.2x
Mark Hatwell - Company Director
Course Provider
Monthly Revenue Generated
£872,425
Cost Per Lead
£75.30
ROAS
16x
Lucy Sercome - COO
Finance Business
Free Tool
Get your free Ads Opportunity Score in 60 seconds.
Enter your ad spend, platform, and performance data. Our tool calculates your opportunity score, estimated wasted spend, and scaling potential instantly.
- Opportunity Score (0–100)
- Estimated wasted spend analysis
- CPA improvement potential
- Custom scaling recommendations
High Opportunity
£1,840
Wasted/Mo
2.4x
Scale
-38%
CPA
Why BW-Digital
In-house vs General Agency vs Specialist.
FAQ
Frequently Asked Questions
Have questions? You're not alone. Here you'll find detailed answers to some of the most frequently asked questions.
Can't find what you're looking for?
Get In TouchPPC Knowledge Hub
Latest Insights & Guides
Expert tips and strategies to help you get more from your paid advertising.
What is PPC Advertising? A Complete Guide for UK Businesses
Pay-per-click advertising explained: How it works, why it matters, and how UK SMEs can use it.
Google Ads vs Meta Ads: Which is Right for Your Business?
Comparing the two biggest advertising platforms and how to allocate your budget.
7 Proven Ways to Reduce Your Google Ads CPA
Practical strategies to lower your cost per acquisition without sacrificing quality.
Ready to turn ad spend into predictable growth?
Book a free strategy call. We'll review your accounts, identify opportunities, and show you exactly how we'd scale your ads profitably.